Freed Spirits – PALA
A three-part branded documentary series created for PALA, following leaders who have completed the PALA coaching programme. Each film (3–4 minutes) explores the personal and professional transformation of business leaders across different industries, capturing their journey toward greater autonomy, clarity, and impact within their organisations.

Filmed with a naturalistic, human-led approach, the series balances intimate storytelling with high-production visuals to reflect the depth of change experienced through the programme. Alongside the main films, we delivered a suite of social-first cutdowns and snippets designed to extend the narrative across digital platforms and drive ongoing engagement with the Freed Spirits campaign.

Deliverables:

• 3 x Hero Films (3–4 minutes each)

• Social cutdowns and short-form snippets for digital distribution

• Multi-platform delivery for web and social channels